In our first issue, we look at the general ideas of design a newsletter and the most efficient way to present contents.

Keep it small, short and interesting

1. The newsletter should be not wider than 600px, and give a first impression in the preview panel.
2. Use the main theme in the header and the subject.
3. Don’t write the whole article about … use headlines and short blocks and give links to read more. The more contents can be on your homepage. If you use a professional solution you can use tracking tools – to check the response.
4. If you can send attachments use common formats as pdf. Often clients have a limit for receiving attachments. Keep it under 1 MB.

What others say

• e-how email-marketing-guidelines
• 20 best practices by nettuts
• Design guidlines by campaignmonitor

Thank you foru your suggestions and links!